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Local Love
Honeybee Coffee Continues to Pollinate Knoxville with Culture, Adding a Brewery to West Knox Location
June 20, 2021
Honeybee Cafe has always felt like a brewery despite being known primarily for its kickass coffee. From the thoughtfully detailed decor to the hip limited release locally roasted coffee, to the chill and charming staff and the social crowd this combination of things inevitably draws, this place is a cultural staple in the community. For this reason, it’s a thrill to know that the owner Norris Hill has partnered with Steve Dedman of Chisholm Tavern Brewery to launch the Honeybee’s very own brewing operation at the West Hills location on Kingston Pike.
If you’ve attended any of the local brew fests in the past several years (or all of them, as I have) you’ll inevitably have come across some of Steve’s hop forward homebrews under the name of Chisholm Tavern Brewery which was his original vision for the future home of his brews. As someone who has worked in the craft beer industry for years, I always think it’s a promising sign when you see brewers that are ambitious enough to take their beers to festivals before opening a physical location. It’s like a gesture of good faith on behalf of the brewer, giving the community a taste of what they’re made of and making a delicious promise to the community that there will be more to come. In Steve’s case, a strategic partnership with Honeybee will now be the avenue that this crafty promise will be fulfilled through and I honestly can’t wait. Norris Hill always envisioned the place becoming a brewery someday and in fact, for years Honeybee has served local craft beers in cans and on draft. The transition to a full-on local brewery will be a healthy addition to the developing craft beer community in Knoxville.
Unlike many startup breweries, Honeybee will have the competitive advantage of having already won the hearts of the community, something that unfortunately many young breweries struggle to achieve usually due to thoughtless branding or shortsighted business plans. There’s not a single facet of Honeybee’s operation that can be classified as shortsighted. From the beginning, this business has walked the walk and exemplified its values:
Source. Roast. Serve.
Of the three, Honeybee’s loyal following can be attributed mostly to the fundamental principles of service. Owner Norris Hill is a veteran and no stranger to the idea of serving others and that ethos of the mission to serve comes through tenfold in the sincerity of his skilled baristas and the curation of the unique and rich environment of each location.
“Upbeat” and “inclusive” are the two words I might use to describe Honeybee’s brand personality in a nutshell.
Those characteristics are what create value for their customers beyond the drinks themselves and what inspire locals such as myself to pass up the chain coffee store on the corner and drive the extra few minutes to enjoy the Honeybee environment. It’s also worth considering that, as awesome as rooftop bars and live music venues may be for their own reasons, places like this may not always be the greatest environment to catch up with close friends or get to know new acquaintances. This is another void that is filled by these quaint little watering holes and another aspect of why Honeybee locations have always had that “craft beer” feel to them. At Honeybee, you can sit comfortably, enjoy the natural light of the clear garage doors or even sit out on the open patios and soak up the sun while enjoying a latte or local brew. Places like this that encourage community, gathering, and just hanging out are going to be invaluable to the social rebuilding of communities everywhere in a post-pandemic era. Knoxville should be glad to have them.
TEST PAGE AGAIN
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Section 1.10.32 of “de Finibus Bonorum et Malorum”, written by Cicero in 45 BC
“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”
1914 translation by H. Rackham
“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”
Section 1.10.33 of “de Finibus Bonorum et Malorum”, written by Cicero in 45 BC
“At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”
1914 translation by H. Rackham
“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”
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